"There was a time when clubs had to do nothing to succeed,”he says. “Times have changed, yet club leadership hasn’t adjusted to the reality that the days of people walking up and looking to join an organization are gone. A club’s leadership may be highly successful in their personal careers, but they are likely making club decisions as a group that they’d never make in their own businesses or lines of work.”
So why are some boat clubs more successful at building member value than others? In this special report, we’ll tell you more about how Graves suggests that some club challenges can be met as well as about how specific clubs have nurtured growth — some even have waiting lists.